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Why time spent on your site is important
All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn’t matter whether you’re running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. If you have for instance a commerce site you need to know how long your offers hold your audience.
Time spent on site is also another KPI that warns you when things aren’t going well.
Why you need warning signals
Life is full of warnings. Your body warns you with pain when there is something you shouldn’t be doing. If you don’t exercise enough and sit in front of a computer screen for too long you get muscle aches and pains, or a repetitive strain injury. That’s your body telling you to do more physical stuff or else!
Similarly if you twist or turn too quickly and strain a muscle, it’s your body giving you a not so gentle reminder that you should either stop overextending yourself or feel pain.
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Create Huge Income From Your Web Site - 10 Easy Ways
by: Dennis Becker
The cost of setting up a web site is dirt cheap nowadays. You can register a domain for less than $2.00 as I write this (for .info domains). Hosting is also very cheap, and getting cheaper all the time.
So why are so many web sites springing up? Obviously somebody’s making money besides the hosting companies, so here’s some idea starters for you:
1. Sell your own products or services. They should be related to your target audience. You want to be able to take credit cards (at least with PayPal if not otherwise) on your site and deliver your product to your customers as fast as possible.
2. Sell another company’s products. There is no shortage of companies willing to drop ship items for you, all you have to do is make the sale and place the order with your fulfillment company, they do all the work, and you profit on the difference between their price and yours. There are ways to avoid the hassles some attribute to drop shippers.
No commentsYour business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business. A well thought out elegantly designed site would instill confidence in your visitors that you are a credible business to deal with. There is a saying in advertising, "It is better to not advertise than to advertise poorly". The same holds true for web design.
There are so many Web Design companies now. How do you make an educated decision on which one to choose? Like every market that is saturated, you always see ads that read, "Hire us we are the best". Well how do you know that statement is true? Wouldn’t it be great if you had a resource available to you that pre-screened Web Design Companies to narrow down your choices? To answer that question, yes there is, use a Web Design directory. Web Design directories are usually run by companies in the Web Design Industry. Using their knowledge to pre-screen the Web Design companies that submit their contact information to the directory insures that only quality Web Design Companies are listed.
No commentsUsing Robots.txt Files To Feed The Spiderbots
by: Christian Whiting
It’s a Thursday evening. You are looking at your website logs to determine where your hits are coming from. You notice you are getting a ton of 404 errors records for a robots.txt file.
You might not even know what a robots.txt file is, let alone why it is missing from your website. Let take a look at this mysterious file that seems to be missing and why it’s important to have it.
Search engines like Google cruise the internet by sending out their spidering software. These are commonly known as spiderbots. The spiderbots visit websites all around the internet to include them in their index listings. The first thing they look for when they visit is a file called the robots.txt file. This file normally is found in the root directory of hosted website.
This file contains a set of rules that the spiders are programmed to obey based on standard protocol. These rules help the visiting spider determine what part of your website to include or to ignore all together.
No commentsWeb design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.
This article describes and explains where to find very very cheap website design services.
The first place to try of course is the internet search engines themselves. The best place to try could be paid adverts on the right hand side of the search engine Google. These are called Google adwords and these companies are actively seeking business. The results on the left hand side are normally the more established companies who will probably try to charge a lot of money for their services.
I have heard a lot of people who have had great success on auction websites, like ebay. People or companies at times offer their services for a very cheap rate, normally to drum up some very much needed business.
Other areas to look are in places like the yellow pages, newspapers or by asking family or friends.
I myself know of many people offering expert website building skills who only charge between £50 and £100 per website. There are many great deals to be had out there for people who are willing to make lots of phone calls or send lots of e-mails and who are patient.
No commentsWays Not To Look Like An Amateur
by: Florie Lyn Masarate
Nothing can compare to the proud feeling you get when you see your own design, with your signature, on print. These would be for the trying-hard-to-be-good-designers point of view, anyway.
If you are one of these beginners, chances are you would be committing mistakes on the process of making your design. But do not fret! These are common mistakes that others like you have gone through also. As they say, it is part of the learning process. There are just some things that you need to know to make your design look like it is done by a professional even though it is not. What are some mistakes you need to avoid in making a design?
Putting all your fonts in one document. No matter how great they all look, putting all these into a single document could a jumbled and an inconsistent look on the document. Not only that, the readers would get confused on the changes with the constant change in the strokes of the letters.
No comments1. The reliability of the service and their offers.
A brand new hosting provider which boasts features that are too good to be true usually won’t last for too long. Let’s take the example of one host (I won’t give names here) that went offline only a few weeks ago. They were offering 500MB of storage, 10GB of bandwidth per month, domain hosting, unlimited domain parking, CPanel with just about all possible features, absolutely no ads (not even a request to link back), and this only for 150 posts in their forum. Sounds too good to be true? Betcha! After they cashed in two fat checks from AdSense they simply went offline. No prior notice, no apology, nothing.
Things to watch out for:
- Design. If the site looks like it was bought from a man in a white van, or if it’s using a design from a free template site, it’s probably just a waste of time. If these guys couldn’t pay a web designer $100 for a decent layout, they don’t probably have the skills to run such a site.
- How long they’ve been around. I’m not saying that new sprung hosting services can’t make it, just be careful when choosing one that’s two months old.
No commentsLet Your Brochures Do The Work For You
by: Florie Lyn Masarate
Brochures are not created just to have your company or business displayed. Like other print jobs, they have a deeper intent that is in favor of you. By giving people your brochures; you display what you have to make them want to have them themselves. If they get it, you get yours. That is, in terms of sales and not to mention, money. Your brochures should have the proper presentation that can make it readable, intriguing and interesting. It should catch the attention of the people and make an impact. These are the things that your brochure should present. If you think more about it, how do these pieces of papers grab peoples’ attention?
With many existing brochures offering different kind of things nowadays, people tend to dismiss all them as something they have already seen and have tired of. If they have seen one, they have seen all is the philosophy that they may have. How do you make your brochures stand out from the rest? The trick is to make your brochure appear professionally designed and written. The image you project can de seen through your brochures. You would not want people to judge you from the sloppy brochures you send them.
No commentsThe problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap. Without web analytics you can’t even begin to measure key performance indicators (KPI’s), which should be a part of any good e-commerce strategy. We often see that marketers face a problem in that they know they need Web Analytics, they just don’t know why they should pay for it and don’t know what to measure. This three part series of articles will hopefully help clear up some of the things that marketers should measure as key performance indicators concentrating on one KPI per article.
What is a key performance indicator?
In website measurement terms a key performance indicator is a metric which will help your organization define and measure progress toward your websites business objective. Key Performance Indicators are quantifiable web site measurements that reflect whether you are successfully meeting or falling short of your websites business goals.
No commentsDo you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website. For example, it tells them special details about each particular product (or certain special ones) that you sell on your site or sites, it tells the search engine bots your contact information such as your business address and phone number (without informing the entire universe, as the code is invisible to all but you and the search engine bots examining your website), it gives info on special other links you want the search engine bots to associate with your website, and it gives any other such major info that you want the big search engines to explore and know all about from your website.
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